….commends wide publicity of scheme’s activities
By Adejumoke Alebiosu
NYSC Director-General, Brigadier General Shuaibu Ibrahim has commended Public Relations Officers in the Scheme for prompt responses to false stories concerning the Scheme.
He also urged them to always be vigilant to correct misconceptions about NYSC’s operations often circulated by people who use the social media fot dubious objectives.
Ibrahim stated this in his address at the opening ceremony of NYSC Press and Public Relations Officers’ Workshop, themed; “Entrenching New Techniques for Reputation Management in the New Normal”, held recently in Abuja.
The Director-General disclosed that management would continue to provide enabling environment for optimal discharge of their official responsibilities.
‘Just as the news media can be deployed to enhance our job of sustaining the visibility of the scheme, it can equally be a tool for mischief makers. It is therefore imperative that we must always be vigilant to monitor promptly, refute or correct misconceptions about the Scheme,’ Ibrahim said.
General lbrahim who was represented by the Director, Ventures Management Department, Prince Mohammed Momoh noted that the workshop was organised to further improve the knowledge of Public Relations Officers on how to manage the reputation of the scheme and positively improve its image.
The DG advised the PROs to use the forum to identity and address areas of challenges associated with the discharge of their official assignments.
‘The role of Public Relations Officers in any organisation is crucial, given the fact that they are image makers. The training and retraining of this important category of officers in the NYSC therefore is significant for the sustenance of the good image of the Scheme,’ He added.
Ibrahim stated further that the management has been making great strides in getting the general public informed about the scheme’s activities through programmes.
He however advised the Public Relations Officers to complement these efforts by leveraging on both the traditional and new media to communicate effectively on the critical roles the scheme is playing in the socio-economic development of the country.
General lbrahim equally noted that in line with the scheme’s quest to galvanise support for the operations of the scheme and provide sources of funding for the activities of the Corps Members, management is proposing the establishment of NYSC Trust Fund which would enhance the proper maintenance of Orientation Camp facilities and also start as a start-up capital for Corps Members to start their business vocations as they exit service.
The Director, Press and Public Relations, Mrs Adenike Adeyemi, in her welcome address said the training seeks to equip the workshop participants with the required aptitude to deploy effective Public Relations strategies and media technologies needed to discharge their mandate successfully in the new normal as dictated by the current global pandemic.
She added that the workshop is an annual programne which affords NYSC Public Relations Officers a veritable platform to evaluate the strategies, processes and challenges of managing the image of the Scheme.
Adeyemi added that evolving extraneous challenges, including the prevailing global COVID-19 pandemic have made it expedient to equip the officers with requisite skills.